GVC Holdings PLC is a gambling and online gambling operator in both business-to-consumer (B2C) and business-to-business (B2B) markets. GVC has four business segments with a number of brands including sports labels (bwin, Sportingbet, gamebookers); games labels (partypoker, partycasino, Foxy Bingo, Foxy Casino, Gioco Digitale, CasinoClub); B2B and non-core assets. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Video GVC Holdings
History
The company was founded in Luxembourg in 2004 as Gaming VC Holdings, and has expanded through the acquisitions of Sportingbet in 2012 and Bwin.Party Digital Entertainment in 2016.
Maps GVC Holdings
Operations
GVC Holdings is headquartered in the Isle of Man and has licences in more than 18 countries. The Group employs over 2,800 employees and contractors in locations across Europe, Asia, North and South America. [It might be good to have more information about pre-bwin.party buy-out. Using Google New custom date range, there are no articles on GVC 2011 or before). In 2012 GVC and William Hill bought Sportingbet, with William Hill taking the Australian and Spanish markets, and GVC taking the rest of the world. The financial situation of GVC made a marked recovery in 2016 after acquired bwin.party digital entertainment plc for £1.1bn, after a bidding battle with rival gaming group 888 Holdings. Since the acquisition, bwin.party has returned to growth after many years of falling sales.
GVC-owned brands
GVC operates some of the leading consumer-facing brands in the online gaming industry, including:
Sports labels
bwin
bwin is GVC's main sports betting brand. Its core markets include Germany, Italy, Spain, France and Belgium. As well as sports bets, bwin has a variety of table and slot casino games as well as online poker. The bwin brand has been associated with sponsorship of a number of football teams including Real Madrid, A.C. Milan, Bayern Munich, Manchester Utd and Juventus. The brand currently sponsors four Spanish La Liga clubs: Valencia CF, Villarreal CF, Sevilla FC and Atlético Madrid. bwin was formerly part of bwin Interactive Entertainment AG, which merged with PartyGaming PLC in March 2011 to form bwin.party digital entertainment plc.
In February 2018, GVC Holdings was fined £350,000 by the UK Gambling Commission for repeated failings from its bwin operated ElectraWorks Limited subsidiary. The company was punished for infringements relating to the advertising of free bets and bonus offers.
Sportingbet
Sportingbet was established over 15 years ago in 1998 and was acquired by GVC in March 2013. It provides online and mobile sports betting, casinos, games and poker. In October 2012, Sportingbet announced that it had agreed to preliminary terms for a £530 million takeover bid from both GVC and William Hill. Under these terms, Sportingbet's Australian and Spanish operations were bought by William Hill.
Betboo
Betboo was established in 2005 and provides online bingo, sportsbook, casino and poker to South American customers. It was acquired by the GVC Group in July 2009.
Gamebookers
Gamebookers is a full-service sportsbook that was initially acquired by PartyGaming in 2006. GVC then acquired the brand in February 2016 as part of the acquisition of bwin.party.
Games labels
partypoker
partypoker was founded in 2001 and in the early 2000s was the world's largest online poker site. The company's US-driven revenues were hit by the passing of the Unlawful Internet Gambling Enforcement Act (UIGEA) in the United States. The company merged with Austrian sport's betting company bwin in 2011, and was acquired by GVC in 2015. In 2016 partypoker launched a windows mobile app and saw significant growth after bwin.party was acquired by GVC in the same year.
partycasino
Following the 2011 merger of PartyGaming PLC and bwin Interactive Entertainment AG, partycasino became one of GVC's leading casino brands. It offers over 180 mobile games, including many casino classics, such as blackjack, roulette and a broad variety of slot machines.
CasinoClub
CasinoClub was originally launched in 2001 and acquired by GVC in 2004, it largely operates in German-speaking markets and has more than 15,000 active customers.
Gioco Digitale
Gioco Digitale was the first fully regulated gaming site on the Italian market launched in 2009. It has positioned itself as a gaming portal for casual gamers, with a focus on bingo and casino products. The company was originally acquired by bwin Interactive Entertainment AG in 2009, before becoming part of the newly merged bwin.party group, which was acquired by GVC.
Cashcade
Cashcade Ltd is a UK-based online gambling marketing company that is now a wholly owned subsidiary of GVC Holdings. Cashcade was originally acquired by PartyGaming PLC in July 2009. The company became part of the GVC group when it was purchased as part of the acquisition of bwin.party digital entertainment in February 2017. Cashcade owns FoxyCasino.com and FoxyBingo.com as well as a portfolio of other brands such as Cheeky and Think Bingo websites.
Foxy Bingo
This online bingo site was first launched in 2005 and the brand is owned by Cashcade. During its advertising history it has had many campaigns featuring Foxy - a human-sized fox mascot. He wears a smart suit and has a northern accent. Throughout its brand history, there have been several celebrity tie-ups including with Katie Price and Joey Essex. Foxy Bingo was the main sponsor of The Jeremy Kyle Show until March 2017. Foxy Bingo rebranded in 2017 and as a consequence terminated this sponsorship. It now uses the American actress Heather Graham as the new face of the brand.
Foxy Casino
Foxy Casino was established April 2015 and is the slots-led counterpart of its sister brand Foxy Bingo. It has over 300 slot games that are powered by Dragonfish, the B2B arm of 888 Holdings. In 2017, Foxy Casino also rebranded with Heather Graham as the new face of the casino brand.
References
External links
- Official website
Source of article : Wikipedia
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