Hahne & Company (pronounced Hayne), commonly known as Hahne's, was a department store chain based in Newark, New Jersey. The chain had stores located throughout the central and northern areas of New Jersey.
Video Hahne and Company
History
The firm was founded by Julius Hahne in 1858 as a specialty store which by the early 20th century had grown into a full-line department store. The store's motto was "The Store With The Friendly Spirit", and it became known as the "carriage trade" store in Newark.
In 1911, a modern flagship store designed by architect Goldwin Starrett was opened at 609 Broad Street in downtown Newark. Occupying a 2.3-acre (9,300 m2) site, this single building contained 441,000 square feet (41,000 m2) of selling space spread over five floors (basement through 4th floor), with an atrium in the center of the building which ran from the street floor to the 4th floor. An extensive Budget Store operated in the basement level until it was folded in the mid 1970s. The store also contained two popular dining rooms, the more formal "Pine Room" located on the street floor, and the counter-style "Maple Room" (located in the basement), which was very popular with downtown office workers. The "Maple Room" closed in the early 1980s when the basement level was closed as a selling floor, while the "Pine Room" remained open until the entire store was closed in 1987.
In 1916, Hahne's became one of the founding members of the Associated Dry Goods Corporation (ADG).
In 1929, Hahne's was the first of Newark's department stores to open a branch on Church Street in Montclair.
Suburban growth
Starting in the 1950s, the company began to focus slowly on suburban growth. The Montclair store was replaced with a larger full-line branch, designed by Fellheimer & Wagner, with Roland Wank, and the original location became Hahne's Budget Store. In 1963, a location in Westfield was added. The firm did not enter the growing mall market in New Jersey until the 1970s, and this cost the chain valuable time in keeping up with its competitors.
Hahne's remained too focused on its Newark Store in the 1960s. The Montclair store was built too small to be a true department store, management was so pressed for selling space in Montclair that it had to take their Christmas decorations to the Newark flagship just to store them. Although the Westfield location was attractive, Hahne's lacked the customer base to compete with the nearby Lord & Taylor in Millburn, Saks Fifth Avenue in Springfield, and Bonwit Teller, B. Altman & Co and Bloomingdale's in Short Hills.
Newark declined badly in the 1960s and 1970s and the store, with most of its sales volume coming from the Newark flagship, went down with it. The Newark location lacked parking and was in a neighborhood that suburban shoppers felt was unsafe. Alan Kane, the executive in charge of their repositioning had some good ideas but they were too little and too late to save the chain. The stores below that Kane opened are still operated as Lord & Taylor locations, or are occupied by the chains that bought them, while the three that he inherited are all gone except for Westfield.
During the course of the 1970s and 1980s, the chain attempted to reach out to a broader shopper demographic with mixed results. In 1978, parent ADG appointed Alan Kane, a graduate of Wharton School of Business, as CEO of Hahne & Company. Kane oversaw the planning and opening of two new locations (Woodbridge Center and Rockaway Townsquare), and he steered the company toward a more focused, upper-market clientele. The Livingston Mall location was branded the company's "flagship" during this time.
Reorganization
In mid-1986 Hahne & Co. announced a major reorganization that would see not only the downtown Newark location close, but the corporate offices would leave Newark as well. ADG acquired the large Gimbels location at the Garden State Plaza, with plans to use two floors for Hahne's first location in Bergen County, and the lower level as Hahne's temporary corporate offices. Shortly after this plan was announced, ADG was sold to the May Company, and per May Co.'s policy, major plans are put on hold until May's officers can review the details. After careful consideration by May, the Newark store was closed in 1987 and later in the same year a two-level location opened in the former Gimbels Garden State Plaza location. Hahne's offices were relocated to leased space in Woodbridge, near the company's distribution center that had opened in 1985.
In late 1986, ADG was sold to the May Department Stores Company. May first considered running Hahne's as a more contemporary focused chain that would compete with Bloomingdales, but Kane left the brand soon after a management shakeup had changed the overall direction of the company. By 1988, May had decided to convert most of Hahne's stores into new locations for Lord & Taylor.
Former buildings
In 2007, the architecturally significant 1951 Montclair store was replaced by a new development housing condominiums known as Siena At Montclair.
In January 2013 it was announced that the Newark flagship store would be renovated with a Whole Foods Market on the ground floor and residential units above. Ground was broken in June 2015. On October 9, 2014, Rutgers announced that they would open a new arts center on three floors of the Hahne and Company building. The arts center will be called "Express Newark", and will include an arts incubator, media center, design consortium, print shop, portrait studio, lecture hall, as well as new exhibition and performance spaces for artists. The university has reached out to community partners to collaborate on the project. The building has dedicated low-income housing to promote the healthy revitalization of Newark while serving those who already live in Newark. The building reopened in January 2017.
Maps Hahne and Company
References
Further reading
- Store Vitamins (company newsletter 1950 - 1973)
- Hahnegram (company newsletter 1976 - 1986)
- Associated Dry Goods Corporation, Annual Report: 1979 (This annual report spotlighted the new Woodbridge Center store and the many innovations planned by CEO Alan Kane)
External links
- The Old Newark Web Group: Hahne & Company, accessed January 17, 2008
- The Old Newark Web Group: The "Big 3" Department Stores, accessed January 17, 2008
- The Montclair Times: A Brief History of Hahne & Co, accessed January 17, 2008
Source of article : Wikipedia
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